Coffee Table Books
The Economic Times Best Lifestyle Brands 2018
Brands can be many things to many people. But fundamentally, they denote a deep, emotive connection that is almost unshakeable. However, nurturing this connection demands a commitment to continuous reinvention, which is much easier said than done. Some brands, however, have embraced this idea whole-heartedly, in the process creating brands that have not just survived, but thrived as they stood the test of time.
As India has evolved, so too have our needs and lifestyles. In many ways, we view the brands we choose as an extension of ourselves, and The Economic Times Best Lifestyle Brands shines a spotlight on leading lifestyle brands that are not only moving with the times, but redefining growth in an ever-evolving world order.
The Economic Times Best Lifestyle Brands recognizes and applauds class-leading lifestyle brands that have elevated themselves from being merely a label to a part of folklore, forever to be adored and emulated.
The 1st edition of this landmark coffee table book will be unveiled at the 2nd Edition of The Economic Times India-UAE Strategic Conclave, taking place on October 10th in Abu Dhabi, UAE. Featuring successful brand stories, strategies successful in retaining consumer loyalty, and outlining the journey of pre-eminent lifestyle brands, the book is a compilation of insightful and inspiring stories of Lifestyle brands that have become an indispensable part of consumer’s lives.
What to Expect from the inaugural Edition of The ET Best Lifestyle Brands 2018 Coffee Table Book Launch and Summit
The Inaugural Edition ET Best Lifestyle Brands 2018 will feature success stories of brands that have set an example to the world of lifestyle, providing much needed inspiration for brand owners and curators to take their story forward and continue the legacy. A book of inspirations – that can keep you going when you’re down, or that can hold as you climb to the top.
Companies are keen on choosing “UAE” to find a foothold for themselves in the region because UAE is a hub and melting pot for lifestyle brands from across the globe. UAE has caught the attention of the globe with its incredible tourism and retail offerings, and Dubai and Abu Dhabi has competed with the world’s best cities for first place in numerous fields. In addition, UAE has also been able to attract the most famous brands in the retail sector as well as the desire by international brands to choose UAE as a platform to promote their products follows extensive studies and tangible results on the ground by other brands who have previously taken the decision to enter this market, as well as the benefits that companies has derived in light of the reputation Dubai and Abu Dhabi enjoys in the global community.
- Beauty Products
- Hygiene Products
- Health & Nutrition
- Home & Furniture
- Personal Care appliances
- Substantial Consumer stories
- Need Meet – Brands that met the need
- Brand awareness plays a significant role in consumer’s purchase decision
- Positive economic profits associated with the Brand
- Align your Brand Strategy with Business Growth
- Learn how the Iconic Lifestyle Brands are Outperforming the Great Brands
- Make Meaningful Connections
- Meet the Brains behind The Lifestyle Brands from the Globe over decades
Who Should Attend?
- Chief Marketing Officer
- Brand Heads/Managers
- Chief Executive Officer
- Chief Strategy Officer
- Sales Heads
- Brand Strategists
- Consumer Industry Experts
- Market Research Experts
- Advertisement & Media Professionals